Campus Health and Wellness program
Fall 2024
Background
Here, you'll find both the mission statement and a situational analysis of the subject of this marketing plan. Both artifacts frame the direction of this project, serving as useful background information to the final marketing plan.
"Our mission at IU Indianapolis Health and Wellness Promotion is to empower students to prioritize their mental well-being by providing comprehensive stress management resources, including group activities, workshops, and personalized counseling. We strive to create a supportive environment that fosters healthy coping strategies, mental resilience, and a sense of community, enabling students to thrive academically and personally."
The situational analysis highlights our program's strengths, like diverse activities and flexible options, but also challenges, such as low participation and budget limits. Opportunities include growing mental health awareness and potential funding, while competition and stigma remain key threats. This analysis helps us create strategies to overcome challenges and support student well-being.