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Budget

Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic as well as pubic relations and social media plans. 

Every phase of the marketing process can be roughly estimated. This step of the marketing planning process provides valuable insight into the logistical side of marketing. 

Budget Table
Tactic
Monthly Cost
Specific Allocation
$715
$520

  • Three sponsored ads on Instagram and TikTok: $400.00 

  • influencer content creator payment: $300

  • Canva pro: $15

  • Payment to part-time student designer for marketing materials and posts

Hourly Rate: $13/hour 

Hours Per Week: 10 hours.

Weeks Per Month: 4 weeks.

Monthly Pay: $13/hour × 10 hours/week × 4 weeks = $520./month

Social media marketing

Creative design

Event marketing

$750

  •  Event space, decorations, and materials: $300.00

  • Prizes for games (e.g., Spin the Wheel): $150.00

  • Snacks $100

  • Giveaways $200

$500
​

Compensation for guest speaker: $500.00

Public Relations (Mental Health Expert Seminar)

$300
​

Reserve for unexpected expenses or additional opportunities: $300.00

Emergency funds

​
+ 
=
$2785
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