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Objectives + Strategies + Tactics

The proposed objectives focus on increasing participation, awareness, and engagement with the wellness program through targeted strategies and tactics. By utilizing social media, partnering with student organizations, and creating engaging events, these approaches are tailored to address student needs while driving measurable results.

Objectives
Strategies
Tactics

Objectives are how we will measure the success of the marketing plan once it is implemented

Strategies address how objectives are to be achieved

Tactics are the specific actions, details, and activities that must occur in order for the strategy to succeed and the objective to be met

Increase participation in wellness workshops by 30% among female students by May
31, 2025.

Use social media to promote workshops and partner with student
organizations. Give participants who bring friends snacks for free as a bonus

  1. Run targeted ads on Instagram, Facebook, and tiktok aimed a female students, promoting upcoming workshops and their benefit

  2. A “Bring a Friend” week for the workshops, where students who bring friends receive a wellness kit with snacks, stress-relief items, and workshop schedules, encouraging them to participate in future sessions together

awareness of mental health resources by 40% by December 15, 2024.
 

Create posters and digital content, and host Q&A sessions with mental
health professionals

  1. Distribute posters around campus with QR codes linking directly to
    mental health resources, such as counseling services and workshop

  2. Organize a virtual Mental Health Resource Fair, where students can
    join online booths to learn about various services, chat with counselors, and
    receive digital resources for stress management and mental health support

Increase engagement on social media by 50% by March 31, 2025

Post regular content about wellness programs and success stories, and
encourage students to share their experiences with a specific hashta

  1. Create a “Student Success Story” series highlighting real stories from students who have benefited from the wellness program, sharing them across all social platforms with a unique hashtag

  2. Run a social media challenge where students post a photo or story
    of themselves participating in a wellness activity with the program’s hashtag,
    with a chance to win wellness-related prizes (e.g., yoga mats, water bottles

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