HEALTH CARE MARKETING
Campus Health and Wellness program
This artifact is a healthcare marketing project completed for PBHL-H432: Health Care Marketing. It focuses on applying marketing concepts within a healthcare setting, including audience targeting, communication strategies, and promoting services effectively. The project demonstrates how marketing principles can be used to improve patient engagement, increase awareness, and support organizational goals in healthcare. The full content of the artifact is presented below.
What I learned
I learned how healthcare marketing works and how to communicate effectively with people from my school as the target audience. I developed skills in identifying a specific audience, understanding their needs, and creating messages that are clear and relevant. I also gained a better understanding of how marketing strategies can increase awareness and engagement within a community. In addition, I learned how to create a portfolio and organize my work in a professional way, which helped me present my projects clearly and showcase my skills.
Program Competencies
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Build and manage a network of healthcare professionals, including peers, supervisors, and clients.
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Demonstrate effective written communication and oral communication skills.
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Collaborate in teams utilizing interpersonal skills, recognizing and demonstrating sensitivity to different points of view.
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Demonstrate behaviors that align with ethical, legal, and professional standards.
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Develop leadership skills to ensure all team members are valued, inspired, and respected.
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Describe the structure and functioning of health delivery, public health, and health services organizations and the importance of a population health perspective.
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Apply quality, strategic planning, management, organizational behavior, marketing, and human resource theories and tools to manage organizational resources, confront industry challenges and improve outcomes in health organizations.
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Apply data and health information technology to inform organizational performance and decision making.